Do what you love, love what you do — for some, that’s a cliché, but for Amy Ulrich, it’s a calling. An acclaimed voiceover actress, Amy strives to create joy for brands by authentically telling their story. Always rich and engaging, with a sound that can reach both sunny and somber, she makes her client feel at ease when their message is in her hands. Creating joy for her clients through honest storytelling in turn creates joy for herself; she really loves what she does.

Not only is she talented, Amy is also a true professional. She’s an efficient, productive, enthusiastic collaborator with the accomplishments to prove it. In addition to experience in voice casting and as an on-screen commercial actress and television host, she is currently the promo and trailer voice for PBS’s award winning documentary series American Experience, as well as advertisements for Pandora/SiriusXM and terrestrial radio. What’s more, she revels in connecting with and supporting other women in the VO industry and is a proud member of NAVA.

Based in LA, Amy works out of her broadcast-quality home studio where she is easily able to set up a remote session via Source Connect, Phone Patch, and other applications. Book Amy Ulrich today, and you’ll have a True Blue voice that’s always there for your listener, and a talent that’s always there for you.



Amy Ulrich voice over for Starbucks
Amy Ulrich voice over for FX
Amy Ulrich voice over for espn
Amy Ulrich voice over for capital one
Amy Ulrich voice over for Sirius XM / Pandora
Amy Ulrich voice over for planet fitness
Amy Ulrich voice over for Intex
Amy Ulrich voice over for chevy
Amy Ulrich voice over for Rosetta Stone
Amy Ulrich voice over for Netflix
Amy Ulrich voice over for kaiser permanante
Amy Ulrich voice over for disney
Amy Ulrich voice over for ronald mcdonald house
Amy Ulrich voice over for microsoft
Amy Ulrich voice over for gbh
Amy Ulrich voice over for deloitte
Amy Ulrich voice over for Proctor & Gamble
Amy Ulrich voice over for American Experience/PBS
Amy Ulrich voice over for clorox
Amy Ulrich voice over for big lots
Amy Ulrich voice over for kohl's
Amy Ulrich voice over for cricket wireless
Amy Ulrich voice over for audible
Amy Ulrich voice over for kellogg's

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Amgen • Deloitte • Genentech • Gilead • Lawclerks • Kaiser Permanente • Microsoft • Intex Corp • Audio Digest
Ibotta App • Match.com • Ourtime.com • Proactiv • Sono Bello • Sprezzabox • Lucky Buddah Beer • Banda-sil
Cricket Wireless • Bai
Butler University • Harvard University • University of Massachusetts, Amherst
33 Media, “The Gherm Guys” • AV Squad, “Crimson Peak” Trailer • Bleeker Street, “Denial” Trailer • FX’s “Chozen” • Mark Stolaroff Productions, “DriverX” • Netflix/Encore Voices/Roundabout, “The Hookup Plan” S1 E3 • mOcean, “Assassin’s Creed” • Six14 Productions, The Quiet Philantropist: The Edith Gaylord Story
American Experience (ALL FILMS) • WGBH • NHRA Broadcasting, The Women of Power (Davey • Award)
KPBS: on-air hosting/fundraising • VH1/World of Wonder Productions, “Candidly Nicole” • Disney “Mom’s Day” Commercial • Investigation Discovery (ID) “Who the Bleep Did I Marry” Promo • Box 21 Productions, iRobot/Roomba – host/Training Videos • Luv’s/Buzzfeed with Charlotte • Playkids • Redplum/Valassis • Selsun Blue • USPS • AOL/Bank of America • Blue Hats Creative/Avatar Labs, “Barbie Dreamhouse” Mattel • Buzzfeed, Luvs “Parenting War Stories” • Eyeboogie, Reelz Channel (Movie Mob)  • Idea Farmer, PlaceWise Media Food Expert/TV Host • KMart/WWE • Kovel/Fuller “California Psychics”• MGH. “Thank You, Rodney” Ocean City  • “Bad Moms” Stand-Up/Digital Media
Brattle Theatre • Carnegie Endowment for International Peace • Compassion Can’t Wait • Desi Strong Foundation • Pediatric Brain Tumor Foundation
Fiat/Jeff Ludes Photography • Woman’s World Magazine (Cover) • Cambro Manufacturing • Enterprise, Enterprise Rent a Car
33 Media, The Gherm Guys • AFI, First Take Productions, No Way Back • American Millimetre, Justin Bell Productions, Archstone • Entertainment, ReKon Productions, The Hyperions • Attention Soldier Productions, Headshots • Lux LibertasEntertainment, The Unbreakable Sword • Pictureshow Productions, Spartan Productions (III), DC Noir • Brittany House Pictures, BondIt Media Capital, Crown Vic Productions, El Dorado Pictures, Wudi Pictures, Crown Vic • Brittany House Pictures, Quixotic Road, Detente613, Fireshoe Productions, Major Motion Pictures Ltd, Bayou Caviar • Deep Structure Productions, Bell Canyon • Disney’s “Dumbo” Audiobook • Netflix / “Lady Dynamite” • Soundworks, Happee Unicorn
Ruth’s Chris Steakhouse • Starbucks • Checkers Drive In • Cracker Barrel • Pita Jungle • Publix Super Markets • Sprouts Farmers Markets • Stop n Shop • LIDL • Betty Crocker • Bimbo Bakers Sara Lee • Conagra/Marie Callenders • General Mills • Kellogg Frosted Flakes • Post Foods Honey Bunches of Oats • Old El Paso • Danone International Delight • Tostitos • Gogo Squeez • Hood Sour Cream • Vegy Vida • Chilly Cow
Audible • Express • H&M • Kohl’s • Mall of America • Old Navy • Rack Room Shoes • realtor.com • Saks, Inc • Walmart • Jared/Signet Jewlers • Big Lots • Andersen Windows • California Closets • Clothes Mentor • Dirt Cheap • Jane.com • Scheels Sporting Goods • Sleep Experts • Stuff Etc. • The Company Store
American Girl • Clorox – Renew Life • Proactiv • Proctor & Gamble • Planet Fitness • Vudu • Unilever – Seventh Generation • Smile Direct Club • SC Johnson & Son – Glade • 3M • Connecticut Lottery • First Alert • Howard’s Appliances • Sugar Bear • Boogie Wipes
Covered California • CVS Caremark • HCA Healthcare • Medici App • MedMen
Covered California • Mercury Insurance • Metlife
Capital One • Chase • Citigroup • St. Mary’s Bank
Discount Tire • GM Chevy • Grease Monkey
Capella University • Dorsey Schools • Epic! • Foss Swim School • Pacific Oaks College • Rosetta Stone
Greater LA Zoo • Takestwo.com • McDonald’s Ronald McDonald House

Aims’ Corner


Hey y’all…Wanna know a secret? I’m a napping machine. Balancing school drop-offs, voiceover gigs, and the everyday whirlwind is like tightrope walking, and it turns out, napping is my superpower…or at least a battery recharge.

Back in the cubicle days, I’d eat lunch at my desk, and the conference room? Oh, that was my exclusive nap haven during said lunch ‘time’. Often, even today if need-be, my car becomes the ultimate nap pod. Who knew a quick siesta could be a total game-changer? read more…


Butler University in the Fall

Returning to Butler University this past Fall for Homecoming was like stepping into a beautiful time machine, bringing back priceless memories of where my journey in media, broadcasting and voiceover began.

Visiting from LA, this trip to Indianapolis held a special place in my heart as I was invited to be interviewed on the CCOM Pawcast by fellow alumni Corey McPherrin, class of ’77, while visiting.

read more…


Do you know the name Marni Nixon? You know the voice. And you should know the name.

And that’s the whole point. We all have our heroes, and she’s one of mine. I’d always been fascinated with her career, having read her 2006 memoir, I Could Have Sung All Night: My Story, years ago. I devoured it, amazed at how she dubbed Audrey Hepburn singing in “My Fair Lady”, Natalie Wood in “West Side Story” (“I Feel Pretty”), and WAY more.

Marni Nixon led the way in dubbing, when those who dubbed were not ever credited. She was a singer, one who led the way in crediting talent. A ghost singer, she was called.

read more…

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