About
Do what you love, love what you do — for some, that’s a cliché, but for Amy Ulrich, it’s a calling. An acclaimed voiceover actress, Amy strives to create joy for brands by authentically telling their story. Always rich and engaging, with a sound that can reach both sunny and somber, she makes her client feel at ease when their message is in her hands. Creating joy for her clients through honest storytelling in turn creates joy for herself; she really loves what she does.
Not only is she talented, Amy is also a true professional. She’s an efficient, productive, enthusiastic collaborator with the accomplishments to prove it. In addition to experience in voice casting and as an on-screen commercial actress and television host, she is currently the promo and trailer voice for PBS’s award winning documentary series American Experience, as well as advertisements for Pandora/SiriusXM and terrestrial radio. What’s more, she revels in connecting with and supporting other women in the VO industry and is a proud member of NAVA.
Based in LA, Amy works out of her broadcast-quality home studio where she is easily able to set up a remote session via Source Connect, Phone Patch, and other applications. Book Amy Ulrich today, and you’ll have a True Blue voice that’s always there for your listener, and a talent that’s always there for you.
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TECH/EXPLAINER / CORPORATE NARRATION VO
Amgen • Deloitte • Genentech • Gilead • Lawclerks • Kaiser Permanente • Microsoft • Intex Corp • Audio Digest
RADIO VO
Ibotta App • Match.com • Ourtime.com • Proactiv • Sono Bello • Sprezzabox • Lucky Buddah Beer • Banda-sil
WEB
Cricket Wireless • Bai
UNIVERSITIES (NOT THRU PANDORA)
Butler University • Harvard University • University of Massachusetts, Amherst
ADR / DUBBING / ANIMATION VO
33 Media, “The Gherm Guys” • AV Squad, “Crimson Peak” Trailer • Bleeker Street, “Denial” Trailer • FX’s “Chozen” • Mark Stolaroff Productions, “DriverX” • Netflix/Encore Voices/Roundabout, “The Hookup Plan” S1 E3 • mOcean, “Assassin’s Creed” • Six14 Productions, The Quiet Philantropist: The Edith Gaylord Story
PROMOS/TRAILERS VO
American Experience (ALL FILMS) • WGBH • NHRA Broadcasting, The Women of Power (Davey • Award)
ON-CAMERA
KPBS: on-air hosting/fundraising • VH1/World of Wonder Productions, “Candidly Nicole” • Disney “Mom’s Day” Commercial • Investigation Discovery (ID) “Who the Bleep Did I Marry” Promo • Box 21 Productions, iRobot/Roomba – host/Training Videos • Luv’s/Buzzfeed with Charlotte • Playkids • Redplum/Valassis • Selsun Blue • USPS • AOL/Bank of America • Blue Hats Creative/Avatar Labs, “Barbie Dreamhouse” Mattel • Buzzfeed, Luvs “Parenting War Stories” • Eyeboogie, Reelz Channel (Movie Mob) • Idea Farmer, PlaceWise Media Food Expert/TV Host • KMart/WWE • Kovel/Fuller “California Psychics”• MGH. “Thank You, Rodney” Ocean City • “Bad Moms” Stand-Up/Digital Media
PSAs VO
Brattle Theatre • Carnegie Endowment for International Peace • Compassion Can’t Wait • Desi Strong Foundation • Pediatric Brain Tumor Foundation
PRINT (MODELING)
Fiat/Jeff Ludes Photography • Woman’s World Magazine (Cover) • Cambro Manufacturing • Enterprise, Enterprise Rent a Car
VOICE CASTING
33 Media, The Gherm Guys • AFI, First Take Productions, No Way Back • American Millimetre, Justin Bell Productions, Archstone • Entertainment, ReKon Productions, The Hyperions • Attention Soldier Productions, Headshots • Lux LibertasEntertainment, The Unbreakable Sword • Pictureshow Productions, Spartan Productions (III), DC Noir • Brittany House Pictures, BondIt Media Capital, Crown Vic Productions, El Dorado Pictures, Wudi Pictures, Crown Vic • Brittany House Pictures, Quixotic Road, Detente613, Fireshoe Productions, Major Motion Pictures Ltd, Bayou Caviar • Deep Structure Productions, Bell Canyon • Disney’s “Dumbo” Audiobook • Netflix / “Lady Dynamite” • Soundworks, Happee Unicorn
FOOD / RESTAURANTS
Ruth’s Chris Steakhouse • Starbucks • Checkers Drive In • Cracker Barrel • Pita Jungle • Publix Super Markets • Sprouts Farmers Markets • Stop n Shop • LIDL • Betty Crocker • Bimbo Bakers Sara Lee • Conagra/Marie Callenders • General Mills • Kellogg Frosted Flakes • Post Foods Honey Bunches of Oats • Old El Paso • Danone International Delight • Tostitos • Gogo Squeez • Hood Sour Cream • Vegy Vida • Chilly Cow
RETAIL
Audible • Express • H&M • Kohl’s • Mall of America • Old Navy • Rack Room Shoes • realtor.com • Saks, Inc • Walmart • Jared/Signet Jewlers • Big Lots • Andersen Windows • California Closets • Clothes Mentor • Dirt Cheap • Jane.com • Scheels Sporting Goods • Sleep Experts • Stuff Etc. • The Company Store
PRODUCTS
American Girl • Clorox – Renew Life • Proactiv • Proctor & Gamble • Planet Fitness • Vudu • Unilever – Seventh Generation • Smile Direct Club • SC Johnson & Son – Glade • 3M • Connecticut Lottery • First Alert • Howard’s Appliances • Sugar Bear • Boogie Wipes
HEALTHCARE / MEDICAL
Covered California • CVS Caremark • HCA Healthcare • Medici App • MedMen
INSURANCE
Covered California • Mercury Insurance • Metlife
BANKING
Capital One • Chase • Citigroup • St. Mary’s Bank
AUTO
Discount Tire • GM Chevy • Grease Monkey
ACADEMIC
Capella University • Dorsey Schools • Epic! • Foss Swim School • Pacific Oaks College • Rosetta Stone
OTHER
Greater LA Zoo • Takestwo.com • McDonald’s Ronald McDonald House
DO YOU KNOW WHO MARNI NIXON WAS?
Do you know the name Marni Nixon? You know the voice. And you should know the name.
And that’s the whole point. We all have our heroes, and she’s one of mine. I’d always been fascinated with her career, having read her 2006 memoir, I Could Have Sung All Night: My Story, years ago. I devoured it, amazed at how she dubbed Audrey Hepburn singing in “My Fair Lady”, Natalie Wood in “West Side Story” (“I Feel Pretty”), and WAY more.
Marni Nixon led the way in dubbing, when those who dubbed were not ever credited. She was a singer, one who led the way in crediting talent. A ghost singer, she was called.
THE BRATTLE IN BOSTON IS BACK!
The Brattle Theatre, Cambridge, MA
The Brattle Theatre… It’s BACK!
This is incredibly exciting news, for Boston and for all small independent movie theaters, as this was not the case for many. When the Covid-19 pandemic hit, it hit theaters hard.
When I was in my 20’s, I lived in South Boston and would often find myself in Harvard Square with friends at the marvelous little theater that just felt so cozy, would play classic and new films and was just…the best. I took myself a couple of times, as my own date, too. The smaller theater, the sense of walking into history, into community, into a local spot, reminded me of being a little girl in Hollywood. These memories are the best, and every time I’m back in Boston, I try to go. In fact, anytime I travel, I keep an eye out for the local independent theaters, to get the feeling of being home away from home.
GIVING BACK TO MY ALMA MATER, BUTLER UNIVERSITY
Post-Production Audio Course | Butler University College of Communication, Indianapolis, IN
Earlier this year, I had a fabulous time sharing my experiences in the voiceover world with some awesome Butler University College of Communication students. It was an honor to share as much as I could (which wasn’t easy in just one class!) about ADR, looping and voiceover.
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